Personalization Leader

Company: American Honda Motor Co Inc
Location: Torrance
Posted on: November 20, 2023

Job Description:

What Makes a Honda, is Who makes a Honda Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint." We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team. If your goals and values align with Honda's, we want you to join our team to Bring the Future! About this Position: The Personalization Leader, part of the CX Transformation and Experience Design Team, CX Division, directs strategy and action across the enterprise to improve personalization of customer experiences at Honda. Leveraging knowledge about data, marketing technology, customer journey management and customer interaction points, he(she) will provide strategic support across Honda teams to design, test and scale personalization initiatives across platforms and journeys. Specifically, the Personalization Leader will be responsible for

• Lead personalization projects across Honda enterprise along with the Head of Customer Loyalty
• Serve as primary project manager and performance measurement lead for personalization across teams at Honda
• Lead initiatives that drive our ability to personalize including increasing identified relationships and data elements required to drive the business forward
• Proactively recommend and design use cases to test and learn and then to scale personalization capabilities across Honda
• Creates process and tools for developing, tracking and measuring use cases for personalization in partnership with product owners and IT teams.
• Facilitates development of personalized journeys with Honda teams
• Develops and co-owns Honda's "Customer Interaction Model" from a strategic perspective
• Leads cross-team training on tools related to personalization such as customer database and technologies to increase business utilization and integration of these tools Responsibilities include:
• Lead facilitation and development of personalization use cases o Liaise with assigned business units to identify and shape personalization strategies and test-and-learn initiatives o Partner with the key groups including Voice of Customer, analytics, eCRM, marketing and product to identify customer data strategies that enhance our personalization capabilities o Lead and deliver assigned personalization strategy projects o Serve as primary project manager for all personalization strategy projects o Develop and support utilization of customer journeys for personalization and interactions including the CIM tool
• Support increasing utilization / knowledge of loyalty and personalization at Honda: o Serve as internal Subject Matter Expert on personalization and customer-journey managed interactions strategy o Monitor market and competitive strategies with perspective on Honda response
• Reporting and presentations: o Support with preparing presentation updates on project progress work to Customer Experience leadership during bi-weekly sprint reviews & related projects and meetings. o Publish reports and findings on test and learn initiatives to increased use of personalization strategies throughout marketing and product teams Who we are seeking: We are looking for qualified people and diverse background and experiences, open minds, and a disciplined work ethic, to bring the future to Honda. Required Work Experience:
• 7+ years in loyalty, personalization, digital transformation, automotive category in some combination Required Education:
• Degree in related field
• Masters Degree preferred Desired skills:
• Strong communications skills, storytelling, utilize data analysis to drive business improvement
• Experience working with internal stakeholders and channels to improve business process and customer experience
• Strong knowledge of data strategy, CRM, marketing architecture and marketing platforms such as
• Data analysis and insights creation
• Working experience with user story development, agile working processes, IT collaboration
• Hands-on experience developing executive presentations and pitching ideas at the senior level
• Demonstrated strong collaborative, leadership, and interpersonal skills. Able to interact with diverse stakeholders across the organization
• Demonstrated strategic decision-making mindset What differentiates Honda and makes us an employer of choice? Total Rewards:
• Competitive base salary $79,700 - $119,600

Keywords: American Honda Motor Co Inc, Torrance , Personalization Leader, Other , Torrance, California