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SEO Content Specialist

Company: Chemical Guys
Location: Torrance
Posted on: November 22, 2022

Job Description:

SEO Content Specialist
Chemical Guys is more than a brand, it's a lifestyle with a worldwide following. Driven by adventure, a passion for shine, and a love for the road ahead, we welcome any and all who share this passion to become part of our family.
When we started, we decided to wipe the slate clean and start off fresh with the simple idea to make the best quality chemicals manufactured right here in California to the highest quality standard. Over the years, we have grown into so much more: a huge library of detailing knowledge, a benchmark in the industry, and a group of friends with one common passion.
Today, Chemical Guys has become a true omnichannel leader in the automotive appearance industry with a massive social media following and product distribution around the World. But we know this is still just the beginning as we want to win in the long run, drive innovation, and refine the industry while having fun and smiling along with you. So, grab a wash mitt and some soap, put a smile on your face, and don't look back--- it's going to be an unforgettable ride!
Chemical Guys is seeking an exceptional SEO Content Specialist to maintain and grow SUMMARY: We are looking for a passionate & creative SEO Content Specialist to execute the strategic and tactical eCommerce plans for Chemical Guys.
Job Requirements

  • Gathering data and images required for product setup
  • Work with departments to assist in content creation and planning
  • Manage and review merchandise presentation on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet brand guidelines
  • Work with the E-Commerce Manager to maintain the framework and timelines for a web-based communication plan
  • Make use of existing content slots across the E-Commerce platform to promote sales, launch new products and give exposure to designated products
  • Identify and fill content gaps
  • Create and manage a content calendar anchored in growing website traffic through topic clustering and SEO best practice.
  • Creates and evolves website templates and guidelines according to best practices
  • Perform ongoing keyword discovery, expansion and optimization
  • Recommend changes to website architecture, page content, linking and other elements to improve SEO positions and increase organic traffic
  • Track website analytics to evaluate SEO health, identify trouble spots and their solutions
  • Monitor web pages to ensure content is formatted correctly and provides an optimal user experience across all browsers and all devices
  • Measure the success of our content, its growth and impact on demand generation
  • Partner with the Media team to design and implement a/b testing
    • Bachelor's degree preferred
    • Experience with HTML editing, ADA Compliance and CMS programs
    • 2+ years experience experience with site audits using SEO tools required
    • 1+ years experience with conducting keyword research and/or content gap analysis preferred
    • Experience with web analytics platforms (ex: Google Analytics, Omniture)
    • Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
    • Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
    • Knowledge of MS Outlook, Word, and Excel is preferred

Keywords: Chemical Guys, Torrance , SEO Content Specialist, Other , Torrance, California

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