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Social Media

Company: Alpinestars
Location: Torrance
Posted on: November 17, 2022

Job Description:

Alpinestars has made significant contributions to the evolution of motorsports and is a brand that transcends lifestyle and sport. The U.S. headquarters are located in Torrance, California.

We have an immediate opening for a Social Media Specialist to join our Communications Department.

The ideal candidate must be enthusiastic, energetic and have a passion for motorsports.

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The Social Media Manager will:

  • Develop and implement highly strategic and comprehensive social media plans; ensure consumer acquisition and engagement to support the company?s overall objectives
  • Create innovative and strategic content across all social media platforms, including Twitter, Facebook, Instagram, and YouTube
  • Measure, track, and report on how social media content is performing and advise team members on how to use the data
  • Collaborate with key cross-functional departments to confirm social media campaign effectiveness; ensure that social media is incorporated into all of the company?s campaign
  • Monitor competitive social landscape, market changes, and developments; remain current on emerging industry and digital trends; provide highly strategic recommendations
  • Work with Creative team to develop and plan strategic and tactical digital launches; oversee the social media budget and provide updates to necessary partners
  • Engage in daily conversations with followers and respond to questions efficiently and accurately; send escalated issues to consumer affairs and legal as necessary
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    PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

    • Partner closely with social media communications team to lead, develop, and execute smart, unexpected creative solutions and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs
    • Partner with creative team to conceptualize and design content series to be deployed across all social media channels
    • Collaborate with the Art Department and Communications team to brainstorm content strategy and plan editorial calendar for social media
    • Real-time design and execution of social-first assets by channel including but not limited to video, short-form GIFs/boomerangs/time-lapse, static images, etc.
    • Provide design support for regional social media needs
    • Prepare and manage retouching and other production needs on own projects
    • Participate in internal meetings as well as interact with external vendors where needed
    • Work closely with, communicate and present creative with all key stakeholders and counterparts
    • Deliver assets in the correct format and on time
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      Experience:

      * 4-6 years of graphic/digital design experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.

      Education: Bachelor?s Degree Required

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      Skills:

      • Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color
      • In-depth knowledge of Adobe Creative Suite
      • Well-rounded design experience across all social media channels
      • Ability to create gifs and other lightweight video social content
      • Highly creative, collaborative, positive, and proactive
      • In-depth knowledge of Adobe Creative Suite
      • Keen sense for color, layout, form, imagery, typography, and composition
      • Strong writing skills with impeccable grammar and spelling
      • Photography skill is a plus
      • Ability and willingness to travel to events within the states and internationally
      • And continue to post while traveling
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        This is a full-time position with benefits. We will contact only those candidates selected for further consideration.

        We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Keywords: Alpinestars, Torrance , Social Media, Other , Torrance, California

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