Patient Outreach Coordinator
Company: Optum
Location: Torrance
Posted on: May 14, 2022
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Job Description:
OVERVIEW OF POSITION: Conducts marketing campaigns to acquire,
convert, and retain enrolled Medicare and commercial patients, and
conducts marketing events to increase awareness of Optum to retain
and build the company's patient base and achieve measurable results
for overall business and superior medical outcome objectives.
ESSENTIAL FUNCTIONS: - Consistently exhibits behavior and
communication skills that demonstrate Optum's commitment to
superior customer service, including quality, care and concern with
each and every internal and external customer. - Assists in the
development and execution of regional and site-based marketing
plans targeted to senior and/or commercial markets. - Plans,
coordinates and participates in telephone and mail campaigns,
health fairs, open enrollments, community-based activities,
site-based events, and other field marketing activities/events; at
times, these events can take place on weekends or holidays. -
Collaborates with Regional and Site Accountable Teams to identify
and develop new programs to improve marketing efficiencies, to
support business development, and help achieve clinical outcome
objectives. - Collects and forwards leads to the appropriate
parties and inputs leads into the designated tracking and
monitoring systems, supports in the follow-up of "hot leads"
whenever necessary. - Monitors and measures the results of
campaigns and events lead generation process, business and clinical
outcome objectives, and decision support tools metrics. - Maintains
good collaborative working relationships with Optum site
administrators, Regional Accountable Teams (RATs), health plan
sales and marketing, employer groups, community centers, affiliated
hospitals, vendors and other Marketing and Communication staff on
multi-disciplinary teams - Makes presentations to groups of various
sizes to increase company awareness. - Updates data in the various
departmental tracking systems, decision support systems, and other
reporting mechanisms in a timely manner and reviews the Events
Calendar on a regular basis in department staff meetings. -
Documents contacts with entities and organizations in the Activity
Log in a timely manner and maintains the contact database in
accordance with policy. - Stays well informed about all Optum
internal service changes to ensure accurate promotion to all key
customers. - Stays well informed about the healthcare industry in
the Southern California market including health plans and
hospitals, Medicare programs, and the senior and multi-cultural
populations. - Assists in the development or revisions of marketing
promotional materials and selection of giveaways. - Assists in the
monitoring and maintenance of marketing supplies inventory for the
assigned region(s). - Uses, protects, and discloses Optum patients'
protected health information (PHI) only in accordance with Health
Insurance Portability and Accountability Act (HIPAA) standards. -
Performs additional duties as assigned. EDUCATION: - High school
degree/GED (preferred) or equivalent experience. EXPERIENCE:
Minimum: - Over 5 years and up to and including 7 years of
experience. - 2 years customer service, marketing or sales
experience closing new and renewal business - Experience in
conducting promotional/sales events. Preferred: - Healthcare
industry experience in a provider or payor setting. - Experience in
marketing and sales support in closing new and renewal business. -
Experience with senior and multi-cultural populations. KNOWLEDGE,
SKILLS, ABILITIES: - Skilled in computer usage including knowledge
of Microsoft applications (Word, Excel), Access, PowerPoint,
Outlook and Goldmine. - Must be highly knowledgeable of assigned
region(s) and targeted Medicare and commercial products. - Must
have a vehicle with proof of insurance for frequent driving around
designated area. - Knowledge of managed care and fee-for-service
health care markets. - Strong interpersonal, verbal and written
communication skills with the ability to effectively communicate in
English. - Demonstrated track record in developing productive
business relationships. - Organizational and problem-solving
skills. - Service-oriented and culturally sensitive. - Creative,
hands-on, team player. - Flexible and adaptable to change.
UnitedHealth Group requires all new hires and employees to report
their COVID-19 vaccination status. Careers with Optum. Here's the
idea. We built an entire organization around one giant objective;
make health care work better for everyone. Optum, part of the
UnitedHealth Group family of businesses, brings together some of
the greatest minds and most advanced ideas on where health care has
to go in order to reach its fullest potential. For you, that means
working on high performance teams against sophisticated challenges
that matter. Here you'll find incredible ideas in one incredible
company and a singular opportunity to do your life's best work.
(SM) Diversity creates a healthier atmosphere: Optum and its
affiliated medical practices are Equal Employment
Opportunity/Affirmative Action employers and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, age, national origin, protected
veteran status, disability status, sexual orientation, gender
identity or expression, marital status, genetic information, or any
other characteristic protected by law. Optum and its affiliated
medical practices is a drug-free workplace. Candidates are required
to pass a drug test before beginning employment.
Keywords: Optum, Torrance , Patient Outreach Coordinator, Other , Torrance, California
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