E-Commerce Manager

Company: Umasinc
Location: Torrance
Posted on: November 17, 2023

Job Description:

DescriptionOUR Mission: Delight and excite our customers through truly innovative products, unsurpassed quality, and best-in-class customer experience provided by a world class organization.YOUR Opportunity: It's time for you to take part in the growth happening during the most exciting time to be a part of this industry! At Johnson Health Tech, we are working to better ourselves through bettering the people who use our fitness equipment.EVERYONE'S Advantage: "I continue to believe that exercise is medicine that everyone should take - especially in this era of COVID-19," Robert E. Sallis, MDPosition Overview:As the Ecommerce Manager, you will play a pivotal role in driving the success of a rapidly expanding massage chair manufacturer brand. Your primary focus will be on crafting and executing omni-channel digital marketing strategies. Your responsibilities will encompass formulating cross-channel regional marketing plans, executing these strategies, and evaluating their performance. You will also be responsible for nurturing and expanding relationships with affiliates and direct sales channels. Additionally, your role will involve continuously exploring creative avenues to extend the brand's reach and engage with new customers and distribution channels.Responsibilities:Manage Direct Sales Websites - Manage and drive sales through syncamassagechair.com - Manage and drive sales through a new brand site that's under developmentCreate Digital Marketing Plans - Establish promotions around key retail dates - Report on new marketing initiatives - Research new marketing channels to drive the best ROI for the channel - Drive regional and national search strategy for brands and local retailersOversee and implement Google Adwords and Bing keyword strategies - Manage day to day operations of multiple business keyword sets - Communicate with Google on new opportunities and efficiencies - Drive optimization through the accounts to gain the best ROIBuild competitive and market analysis reports - Analyze and present findings for key markets around retail stores - Determine competitive set and areas of opportunity - Build campaigns to drive customer trial - Monitor and present changes in individual markets - Maintain a regular report cadence with the HQ and executive team - Provide helpful insights for the team to make strategic decisionsDevelop and manage Paid social media strategy - Assist with the management of other internet accounts, including Amazon - Assist with day-to-day tasks to manage multiple partner selling accounts - Properly utilize Amazon as a marketing channel and sales opportunity - Build Amazon marketing campaigns to drive ROI in the channelBuild digital marketing campaigns to drive the best engagement - Suggest strategies to capture new leads and drive sales - Assist with landing page development and build out of html templates - Formulate marketing strategies that take the customer through multiple touch points to conversion.Grow Affiliate marketing channel - Continue to expand current relationships and expand the Synca brand reach to new audiences in addition to a new brand.Forecasting and budget planning - Create and provide helpful insights to improve online product forecasting accuracyBuild and Manage reviews - Manage the reviews process to better facilitate user feedback into product design and customer service improvements - Respond to reviews for customers in a timely manner. Reducing cancelations and improving the online profileThird party account management - Assist with and grow third party accounts such as: Amazon.com, Amazon.ca, PurchasingPower.com, Bestbuy.ca, Home Depot.com, Bestbuy.com - Find new accounts to help grow product sales for the Synca and newly formed brand. - Present opportunities for marketing an account growthMarginal Job Functions: - Other projects as needed.RequirementsEducation: - Bachelor's degree (BA/BS) in Marketing, Business, or related field - Certified professional with Google AdWords and Bing AdsExperience: - Experience with 3rd party management tools, preferably DoubleClick Search, Marin Software, or Kenshoo - Proficient in Microsoft Excel used specifically for trend analysis, pivot tables, vlookups, and large data analysis - Minimum 3+ years of paid search experience, with in-depth knowledge of multiple search engines - Experience with location and retail store specific tactics - Experience with the Google Display Network or other self-serve display management platforms - Experience with building full funnel marketing plans (Ads, Landing Pages, Conversion tactics) - Experience with JIRA project management tools - Prior experience marketing and selling high price point goods through digital channels - Experience working with Agile teams - Experience with Click Dimensions or Microsoft CRMOther Requirements: - Occasional travel requiredBenefits:We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include: - Health & Dental Insurance - Company paid Life Insurance - 401(k) - Paid Time Off benefits - Product discounts - Wellness programsDiscover what it means to belong to a company recognized by Forbes, yet again, as one of the #WorldsBestEmployers of 2021!EOE/M/W/Vet/Disability
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Keywords: Umasinc, Torrance , E-Commerce Manager, Executive , Torrance, California