B to B Marketing Manager

Company: Interplace, Inc.
Location: Torrance
Posted on: March 18, 2023

Job Description:

General Position Summary

- This position is responsible for the management, planning, implementation and administration

of BtoB marketing. This includes coordinating trade show participation, managing budgets,

processing and forwarding invoices to AP for marketing, creating marketing reports as needed,

working with outside vendors on a daily basis, creating advertising briefs/brochures/white

papers, and supporting Executive Management and/or Sr. Responsible for the creation,

management and marketing of marketing materials to drive sales of company's functional

ingredients.

- The successful candidate will have knowledge of functional ingredients such as probiotics,

lactoferrin, peptides, and aloe, or the ability to gain a deep understanding of these ingredients.

Need to be able to find and implement ways to share this knowledge with

customers/distributors and maximize their awareness. They must also be able to observe

market trends in functional ingredients, create reports as needed, and share them internally.

- Review and implement marketing initiatives using websites, email marketing, YouTube, blogs,

and SNS. Therefore, the candidate should be able to communicate externally (with the HQ in

Japan, publishers, marketing companies) and have previous experience.

- Consistently improve brand awareness of functional ingredients by strengthening the existing

vendor base. Build strong business relationships with promotional partners, manage external

agencies, and create sales presentations as needed.

Essential Job Functions

MARKETING MANAGEMENT

- Implements BtoB marketing and advertising campaigns for all products/product categories by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating marketing tradeshow calendars, and marketing timelines that effect marketing/advertising campaigns.

- Prepares BtoB marketing reports by collecting, analyzing, and summarizing sales data.

- Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.

- Supports sales staff by providing marketing information for sales presentations, i.e., images, videos, recipes, etc..

- Attends and exhibits at trade shows / conferences and seeks presentation chance.

- Plans / coordinates / manages meetings and trade shows (on site and off site) by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

- Promotes the planning and execution of new marketing methods (e.g., email marketing, use of YouTube to increase material presence, use of social networking sites, launch of new websites).

- Monitors monthly marketing budget; track expenditure levels.

- Updates job knowledge by participating in educational opportunities; reading trade publications.

- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

- Works with the General Manager to secure a marketing department to ensure that social networking channels are launched, maintained and managed (FB, Twitter, Instagram, Pinterest, LinkedIn and other social networking sites).

- Responsible for digital marketing initiatives across different sites associated with the brand; oversee digital marketing activities.

- Crafts preliminary budgets using past marketing expenditures as a baseline.

- Works with an advertising agency to create and redesign a brand website.

- Manage and coordinate production for creative assets - collateral, brochures, white papers, promotions, graphics and other creative materials including layouts, copy, graphics, but not limited to.

- Work directly with PR and ad agencies to ensure effective communication to the consumer is aligned with organization's message.

- Performs competitor analysis and develops offensive/defensive plans.

- Assist in the presenting of marketing concepts/product to customers and distributors.

- Develops recaps of marketing initiatives so that marketing can leverage best-in-class implementation practices.

- Collaborate with internal depts - Follow up, and confirm, final approvals from key stakeholders.

OTHER & MISCELLANEOUS

- Seeks constant improvement, more efficient and less costly ways and means in work processes.

- Performs special projects and other miscellaneous duties as assigned by the Management or Marketing Director.

- Maintains high ethical standards in the workplace.

- Reports all irregular issues and problems to management for solution.

- Maintains good communication with management, office staff members and outside vendors.

- Complies with all company policies and procedures.

- Responsible for maintaining a clean and safe working area.

- Handles and takes care of guests from MMIC or Pacific Nutritional Foods, Inc (PNF) when needed.

Qualifications

Education Experience

- Bachelor's Degree (B.A. or B.S.) from four-year College or University; or equivalent combination of education and experience.

- Master's Degree (M.A. or M.S.) and/or experience in BtoB operations welcome.

Keywords: Interplace, Inc., Torrance , B to B Marketing Manager, Executive , Torrance, California