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Enterprise Social Media Specialist

Company: Honda North America
Location: Torrance
Posted on: November 16, 2023

Job Description:

American Honda Motor Co Description What Makes a Honda, is Who Makes a Honda
Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.
At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda's, we want you to join our team to Bring the Future!

About this Position:
The Social Media team is seeking a multi-faceted individual who can create and execute social media strategies to build community, and long-standing relationships with consumers and ultimately support sales.
This person will have responsibilities at several parts of the social media's involvement in the customer experience. The ideal candidate will have demonstrated expertise with 1:1 consumer engagement communications strategies and the ability to lead social content production for highly visible corporate social media channels.
Responsibilities include:
* Oversee the full Acura/Honda editorial calendar, including 400+ pieces of unique content for both organic and paid programming
* Serve as final approver of Honda's editorial calendar, providing key checks and balances for all contributors and final post approvals
* Drive social media content strategy including caption copy, and publishing considerations for all social media platforms including Instagram, LinkedIn, Facebook, TikTok, Pinterest, Snapchat, and other emerging platforms
* Play a key role in brand campaign work, focusing on best-in-class strategies to activate consumers across the marketing funnel
* Lead all auto social support with advertising, regional, experiential, and PR initiatives, collaborating with multiple internal and external partners
* For paid social in particular, support strategic development and execution of creative built for a variety of audiences
* Supervise all 1:1 customer engagement for AHM social channels across 50 communications touchpoints (e.g. DMs, public comments on Instagram, LinkedIn, Facebook, Threads, Twitter, TikTok, Pinterest, and Snapchat) in which customers will choose to engage with the brand
* Review, edit, and approve an average of 100 1:1 customer responses a day on vehicle and community-related topics, maintaining a response time of less than 1 business hour
* Oversee a community moderator, approving their interactions with consumers, fans, and detractors
* Act as the main point of contact for the customer service team ensuring messaging is cohesive and risks are co-mitigated
* Collaborate with multiple internal departments (legal, customer service, regional marketing, corporate communications, PR, and marketing) to address consumer questions, and escalate issues that pose a brand risk
* Synthesize insights from consumer engagement for content and moderation strategies
* Directly liaise with vendors to support creative & strategic execution, including drafting briefs, proposal analysis, and day-to-day comms throughout the execution
* Support the identification of new vendors for production and strategy Qualifications Who we are seeking:
We are looking for qualified people and diverse backgrounds and experiences, open minds, and a disciplined work ethic, to bring the future to Honda.
Required Work Experience:
* 5 years of experience in social media for a company, preferably a consumer brand
* Expertise in how each social platform works from a brand marketing perspective
* Significant experience in bringing a large, multi-platform campaign to life in partnership with other internal stakeholders
* At least 2 years of experience in writing in the voice of a large consumer brand across all social platforms
* Experience in social-first content production specifically for mobile news feed content
Required Education:
* BA / BS in marketing, communications, or related work experience
Desired skills:
* At least 2 years using advanced social media management tools for scheduling and analytics
* Ability to support a fast-paced project team with flexibility and to support the needs of project leaders in a functional area
* Strong communication skills (written, verbal, and visual) with excellent attention to detail
* Strong problem-solving skills
* Proven ability to handle sensitive information with discretion and professionalism
* Ideal candidate will also be fluent in Spanish (written and oral)
What differentiates Honda and makes us an employer of choice?
Total Rewards:
* Competitive base salary $ 70,400 - $ 105,600

Pay will be based on several variables that include, but are not limited to geographic location, work experience, education, etc.

* Annual Bonus
* Industry-leading Benefit Plans (Medical, Dental, Vision)
* Paid time off, including vacation, paid holidays, sick time, and personal days
* 401K Plan with company match + additional contribution
Career Growth:
* Advancement opportunities
* Career mobility
* Education reimbursement for continued learning
* Training and Development programs
Additional Offerings:
* Wellbeing program
* Community service and engagement programs
* Product programs
* Free drinks on-site

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

Keywords: Honda North America, Torrance , Enterprise Social Media Specialist, Advertising , Torrance, California

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